Since there are often major differences between what people say and what they do, direct observation of one user at a time always needs to be done to supplement focus groups. ![]() However, they can only assess what customers say they do and not the way customers actually operate the product. You can also ask people to discuss how they perform activities that span many days or weeks: something that is expensive to observe directly. The group typically lasts about 2 hours and is run by a moderator who maintains the group's focus.įocus groups often bring out users' spontaneous reactions and ideas and let you observe some group dynamics and organizational issues. ![]() In a focus group, you bring together 6–9 users to discuss issues and concerns about the features of a user interface. Focus groups are a somewhat informal technique that can help you assess user needs and feelings both before interface design and long after implementation.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |